Transaction Informatics Monthly - May 2023

Mixers & Chasers

1. Struggling to hire marketers rooted in data? Hear how one CMO manages her team

2. How Out-of-Home Entertainment Preferences change with Age

3. Alcohol Beverage Preferences: Kenya vs. Nigeria

4. The Market for Non-Alcoholic Beverages Is Heating Up

5. How is GenZ Affecting the Alcoholic Beverages Market?

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This Month’s Issue

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Case Studies

Case Studies

Campaign Effectiveness

The Coca-Cola Company, West Africa

Relaunching Schweppes, a trusted brand is no small task. Helped the launch team to track sentiment transition around brand image and message effectiveness.

Conjoint Analysis

Utterly Yum, NIGERIA

After analyzing nearly one million restaurant transactions, this client found the sweet-spot for their juices and the retail outlets for their target audience.

Market Entry

SimpliFine, KENYA

Market sizing and consumer mapping.

New Product Development

Nestlé, West Africa

From needs assessment surveys to Design Pillars to testing dairy and confectionery product prototypes with the target audience, this project cut across Nestle teams in Nigeria, Ghana, Italy and Switzerland.

Conjoint Analysis

Utterly Yum

After analyzing nearly one million restaurant transactions, this client found the sweet-spot for their juices and the retail outlets for their target audience.

Campaign Effectiveness

The Coca-Cola Company

Relaunching a trusted brand is no small task. We helped the launch team to track sentiment transition around brand image and message effectiveness.

Market Entry

Albright Stonebridge

This global advisory firm sought to identify opportunities in Africa’s fintech space.