Transaction Informatics Monthly - May 2023
Mixers & Chasers
1. Struggling to hire marketers rooted in data? Hear how one CMO manages her team
2. How Out-of-Home Entertainment Preferences change with Age
3. Alcohol Beverage Preferences: Kenya vs. Nigeria
4. The Market for Non-Alcoholic Beverages Is Heating Up
5. How is GenZ Affecting the Alcoholic Beverages Market?

This Month’s Issue
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Case Studies
Case Studies
Campaign Effectiveness
The Coca-Cola Company, West Africa
Relaunching Schweppes, a trusted brand is no small task. Helped the launch team to track sentiment transition around brand image and message effectiveness.
Conjoint Analysis
Utterly Yum, NIGERIA
After analyzing nearly one million restaurant transactions, this client found the sweet-spot for their juices and the retail outlets for their target audience.
Market Entry
SimpliFine, KENYA
Market sizing and consumer mapping.
New Product Development
Nestlé, West Africa
From needs assessment surveys to Design Pillars to testing dairy and confectionery product prototypes with the target audience, this project cut across Nestle teams in Nigeria, Ghana, Italy and Switzerland.
Conjoint Analysis
Utterly Yum
After analyzing nearly one million restaurant transactions, this client found the sweet-spot for their juices and the retail outlets for their target audience.
Campaign Effectiveness
The Coca-Cola Company
Relaunching a trusted brand is no small task. We helped the launch team to track sentiment transition around brand image and message effectiveness.
Market Entry
Albright Stonebridge
This global advisory firm sought to identify opportunities in Africa’s fintech space.