FMCG & Grocery Retail

Retail can be a catch-all for everything from food to lawn mowers. We want to know where and what they’re buying. Where do they buy – open air markets, neighborhood stores, large retail chains? What do they buy – food, houseware, cleaning supplies, toiletries – to what market section or aisles of the grocery store are they going?

Survey Questions

  1. Thinking of a typical week, from which of these places do you buy something at least once a week?
  2. Which of these do you prefer buying in the regular open market?
  3. Which of these do you prefer buying in the large retail market?
  4. Which of these do you prefer buying in the small supermarket in your neighborhood?
  5. Which of these do you prefer buying from roadside kiosks?
  6. Which of these do you prefer buying from vendors in traffic?
  7. I am the main decision maker in my household; I determine the brands and quantities of items bought in the house
  8. What item or items do you wish were more available in the places where you go shopping for groceries?