FMCG & Grocery Retail
Retail can be a catch-all for everything from food to lawn mowers. We want to know where and what they’re buying. Where do they buy – open air markets, neighborhood stores, large retail chains? What do they buy – food, houseware, cleaning supplies, toiletries – to what market section or aisles of the grocery store are they going?
Survey Questions
- Thinking of a typical week, from which of these places do you buy something at least once a week?
- Which of these do you prefer buying in the regular open market?
- Which of these do you prefer buying in the large retail market?
- Which of these do you prefer buying in the small supermarket in your neighborhood?
- Which of these do you prefer buying from roadside kiosks?
- Which of these do you prefer buying from vendors in traffic?
- I am the main decision maker in my household; I determine the brands and quantities of items bought in the house
- What item or items do you wish were more available in the places where you go shopping for groceries?